Why nursing tops?

Who's behind Peekaboobie?

We are a wife (who had and idea) and husband (who believes in the idea) with a 3-year-old daughter (who loves the idea). I'm a graphic designer, he works in civil engineering, and she still breastfeeds. Despite knowing almost nothing about clothing manufacture, we saw a need for breastfeeding tops that really work. So we did something about it.

So why breastfeeding tops?

I was breastfeeding my newborn baby to sleep sometime in the early hours of the morning. My pyjama top was unbuttoned to my navel and I was freezing cold. And fed up. I wanted to be WARM! I wanted to be COMFORTABLE!!

That moment was the start of a three-year journey towards creating the line of maternity tops I wished I could already buy. I'm a t-shirt-and-jeans kinda girl, but all I could find were tight Lycra tops with openings that needed to be prised apart. Or mumsy tops with swathes of fabric to move out the way. I was looking for something simple and comfortable.

So that's what we've designed. We've navigated our way through this exciting process, learning a huge amount along the way. We've finally emerged with a product we're very excited about. And which helps mums to breastfeed comfortably at home and confidently in public.

High-quality cotton maternity tops

Made from soft, stretchy cotton that's just as snuggly for your baby as it is for you. And one of them is 100% organic cotton in case that is a deal breaker for you.

With three casual styles to choose from, all with long sleeves to take you through winter, you don't have to change your look just because you're breastfeeding. The poppers snap open quickly and easily, which is what you need if you've got a hysterically hungry baby on the other arm. And the design means you can just crack on with your day and feed discreetly in any setting.

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